Brian Aktinson – Profile

Extensive experience running digital departments and teams in marketing and communications, higher education, and information technology. Specialization in social media, and reaching new constituents.

• 10+ Years marketing and communications
• 10-million+ community management
• For-profit and non-profit clients
• Digital content strategy and development
• Reaching new audiences
• Expanding existing audience

Brian Atkinson – Resume

Professional Experience

CLIENT DEVELOPMENT MANAGER
ABD ENGINEERING & DESIGN; 2013-pres
Responsible for care and feeding of over 3,000 client accounts.

• Project intake, proposal and specification writing for 15-20 new projects each week
• Provided digital, social, and print media, website, blogs, marketing, design, and implementation
• Client Relationship Management Database customization, maintenance, and reporting

OWNER-CONSULTANT
SOCIAL NETWORK VOICE; 2012-2013
Social media consulting, content creation and management across all social networking platforms, specializing in audience engagement and analytics.

• Created and managed campaigns that increased geo-located fans by 2X in 4 months
• Increased fans by over 900% using social media marketing and organic campaigns
• Featured Speaker at conferences in Philadelphia, Grand Rapids, Chicago, Wyoming, Portland, Toronto and Uruguay, on digital media and communication styles
• Featured Blogger on various industry websites
• Provide services: technology training, analytics, SEO, SEM, usability, and website relaunch

DIRECTOR OF DIGITAL COMMUNICATIONS
AMERICAN BIBLE SOCIETY; WAYNE, PA – 2008-2012
Directed the overall online communications of the American Bible Society (ABS), internet strategist, supervised team of designers, software developers and project managers, internal and external clients.

• Increased social media fans from a few hundred likes to 10-million+ fans in 18 months
• Increased total reach from 49-million to over 800-million people in 1 month
• Developed strategic plan for the world-wide fellowship of United Bible Societies that relaunched over 100 new websites
• Featured Speaker at conferences in Philadelphia, Nashville, Dallas, Toronto, Seoul, Budapest, Portugal, and Munich, on digital media strategy

DIRECTOR OF DIGITAL MEDIA
GOSPEL COMMUNICATIONS INTERNATIONAL; MUSKEGON, MI – 2004-2008
Directed digital presence of Gospel Communications, including BibleGateway.com registering over 6-million unique visitors per month. Responsible for budget, billing, creative, technical and training teams.

• Served as leader and emcee of the Internet Ministry Conferences attended by 200+ annually
• Presented workshops: strategy, site architecture, SEM and SEO
• Developed and managed 400-organization membership community
• Created technical documentation, policies, membership contracts, blogs, and websites

DIRECTOR OF COMMUNICATIONS
CENTREPOINTE CHURCH; KENTWOOD, MI – 1998-2006
Directed the volunteer team who served as the internal communications and marketing firm.

• Created over 2500 worship-backgrounds for presentations and web
• Project management for re-branding, logo creation, and reorganization

NETWORKING SPECIALIST
BDO SEIDMAN LLP; GRAND RAPIDS, MI – 2000-2004
Provided strategic design and implementation for messaging, desktop support, and technical training.

• Administered Novell Networks, GroupWise, VPN and phone-switches for over 2500 users
• Provided Second-level support for hardware, Microsoft products and enterprise applications
• Conducted weekly technical training via Webex and live classroom for 15-30 participants each
• Created graphics and flash animation for training and documentation

HELPDESK TEAM LEADER
CALVIN COLLEGE; GRAND RAPIDS, MI – 1996-2000
Created communications strategy for technical announcements and campus-wide communication.

• Provided technical support for 5000+ students and 300+ faculty and staff
• Managed support team of 6 staff and over 70 student workers
• Supported Novell Networks, GroupWise, Microsoft products, Windows and Mac, telecommunications, cable TV equipment, and Web authoring projects
• Taught Instructional technology classes

MANAGER OF TRAINING, MARKETING, CUSTOMER SERVICE AND TECHNICAL SUPPORT
ACCESS COMPUTER PRODUCTS, ANN ARBOR, MI – 1994-1996
Created and managed helpdesk and technical support team and designed marketing and training materials. Wrote customer service and technical training manuals, service notes and articles for industry publications

• Increased technical service sales from $1,200 to $40,000 annually
• Lectured and provided sales support in the USA and Canada

Additional Experience

On-Air Radio Personality, MC, Comic, Public Speaking, Voice Actor, Voice of Wrigley Field Finalist

Skills

HTML, CSS, PHP, SEO, SEM, Usability, Analytics, Digital strategy, Content management, Video editing

Education

Yale University, New Haven, CT
University of Illinois, Urbana/Champaign, IL
Calvin College, Grand Rapids, MI
Information Technology Infrastructure Library (ITIL)
Certified Novel Network Engineer (CNE)
Dell Certified Technician